haystack possesses of every imaginable tool to run the most advanced market research possible. Amongst the core tools that a truly science-based approach requires are:
- expert sensory labs and panels
- eye tracking and observation cameras
- neuro research tools and methods (EEG & GSR)
- (online) communities
We also have Fizz software for sensory research, an advanced web-based ASKIA interviewing platform for multi-country projects, and everything to organise CAPI (Computer Assisted Personal Interviewing) or CAWI (Computer Aided Web Interviewing).