Tools

haystack possesses of every imaginable tool to run the most advanced market research possible.   Amongst the core tools that a truly science-based approach requires are:

  • expert sensory labs and panels
  • eye tracking and observation cameras
  • neuro research tools and methods (EEG & GSR)
  • (online) communities
  • co-creation

We also have Fizz software for sensory research, an advanced web-based ASKIA interviewing platform for multi-country projects, and everything to organise CAPI (Computer Assisted Personal Interviewing) or CAWI (Computer Aided Web Interviewing).