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Pre shopping

Shoppers are always on a mission. Stocking up and buying large volumes, doing the weekly groceries, buying things ‘on the go’ for immediate consumption ... Understanding the mission or the purpose of a shopping trip, gives you insight in which items they are likely to buy, whether or not they will be susceptible to promotions, notice POS materials, and so on.

Haystack’s pre-shopping research gives you key insights to develop better-targeted initiatives, to optimize the shopping experience, and to influence shoppers all along the path to purchase.