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Brand positioning research

Brand positioning means finding the place a brand occupies in the market or a in a specific market segment. The aim of brand positioning research is to explore the viability of your product or service, in order to define unique and differentiating elements that are valuable and important for the consumer. It’s about finding unmet needs, and establishing how your brand can adequately tap into these needs. Brand positioning research is an empowering exercise using different theoretical models to define your niche and reveal opportunities.