Camera observation is probably the most effective method to analyse unbiased shopper behaviour. They can be used when you are introducing a new routing, shelf layout or packaging line, or simply if you need to understand the impact on shopper pathway of certain POS materials.
Haystack typically uses camera observation in ‘before and after’ or ‘with and without’ situations. The analysis includes large numbers of shoppers; hence the effects of the changed situation can be quantitatively determined.
To safeguard shopper privacy, their faces are blurred in the footage we share and a sign notifies them that they are being observed. Among the metrics analysed are: point of entry, number of interested shoppers versus shoppers that walk by, time spent in front of shelf, number of purchasers from number of interested shoppers, products purchased, shopper gender, age group, and more.