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Shopper behaviour research

Ah, the joy of shopping! Dreaming about having new things, exploring the options, locating the object of your choice, comparing prices, and then … buying it! But what do shoppers want? Well, they want a rich shopping experience. They want their dreams and explorations to be met. And they want to be reassured they’ve made the right choice.

A big part of the shopping experience is in the mind. You want to make sure that what your offer is in line with your customers’ expectations. Thanks to shopper behaviour research, Haystack knows how to translate brands into experiences that satisfy the heads, heart and hands of the shopper.