The shopping experience doesn’t stop once a product is purchased. It continues when the product enters the home and is actually being used. If you want to promote repeat purchase and define growth opportunities, you really need to look into this and ask some important questions. Who uses your brand or other products in the same category? Why are they doing so, or why not? Can they be encouraged to do so? How? Haystack develops studies that focus on users and non-users to provide insight in opportunities for growth.