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Customer shopping behaviour

There are many different drivers that guide shoppers’ decisions when making a purchase.  To truly connect to your customers, you need to know why and how they shop.  Understanding what the customer is experiencing will help you increase sales and improve brand commitment.

haystack provides in-depth analysis of the customer's shopping behaviour and decision-making processes all along the shopping path - from pre-shopping and in-shop experiences, the influence of packaging and POS materials, to the actual usage of the product.