Sensory testing is the evaluation of a product’s sensory attributes by people. It includes evoking reactions with specific research methods and measuring those reactions with qualitative and quantitative instruments. Results are statistically analyzed and interpreted to provide insightful, unambiguous answers.
Sensory evaluations of prototypes enables you to create products that delight all the senses. The research covers a product’s appearance, smell, aroma, taste, texture and sound. It is probably the most important factor influencing a product’s success on the marketplace.
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