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Screening new product ideas

Concept screening is a structured, cost-effective method to test a large number of new product ideas and to determine which ones are worthy of further development. The objective is to reduce a large number of ideas and test only those that are most likely to succeed.

Concept screening relies primarily on feedback from potential buyers who are asked to rate purchase intent, relevancy, and uniqueness. Furthermore, qualitative feedback is captured to optimize the concept.

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