When people are asked to talk about something or give their opinion, they often rationalize or even invent information.
What is the anchor in your category?
Congrats to our Research Consultant Maarten Elen!
Are your new or changed visual elements overlooked?
haystack Dubai is engaged with leading FMCG companies in applying neuro research for shopper environment optimization.
haystack received the Voka Open Bedrijvendag Award 2015 and becomes the ambassador for the province Flemish Brabant.
As an expert in shopper research and a true believer of implicit measures, haystack had to be present at the Brain Shopper Conference in
The world-famous ice bucket challenge has the goal to raise money for ALS, but haystack goes one step further.
Context is everything! The impact of context on human behaviour has been widely demonstrated in numerous experiments, bo