haystack operates on a global level from three offices: our headquarters in Belgium (Leuven), and key offices in the Netherlands (Amsterdam), and the United Arab Emirates (Dubai). The latter was recently launched to answer an increase in demand from our clients to explore AMEA markets.
To guarantee excellent standards at our accredited agencies worldwide, haystack founded the SENS GROUP, a network of quality label partnerships. This allows for global execution of sensory and marketing research by companies that share the same values and have contractually agreed to operate according to our high standards. We also share experiences that strengthen our individual organisations.