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Pre-testing

Pre-testing is conducted to maximize the impact of a new communication (tvc, print, web, …) before it is being implemented. A pre-test helps you determine the relevance, credibility, uniqueness, strengths and weaknesses of a campaign amongst its target audience. It can either be done early on in the creative process (communication ideas) up to the final stage of the communication development. The goal is always to optimize communication for maximum impact.