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Eye watch

Eye watch is a research technique that can be applied on practically all visual interaction with your audience: packages, shelves, print, websites, banners, direct mail, billboards, invoices, you name it. It provides a detailed analysis of your visuals that combines what is seen, what is liked and why impactful elements are liked or disliked.

The output contains information on reading patterns, verbal evaluation and neuro research (how stimuli relate to brain activity). The results are interpreted on relevance - the level of subconscious reactions that can be read from the brain waves - and activation: the physical effects that are evoked by a product or promise.