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Brand health tracking

Brand health tracking is used to track the performance of brands over time, on various aspects and parameters (awareness, consideration, usage, loyalty, …), and on a number of brand image and brand value items. For instance, is your brand perceived as premium, modern, innovative, reliable, sympathetic?

With brand health tracking, companies can continuously monitor their brand’s health and performance against the competition.  It also allows you to assess the impact of marketing efforts such as communication or new product launches.