Much of branding is based on emotions. How do customers perceive your brand? Why do they choose you over someone else? Are they emotionally attached to your brand? Haystack is a brand research company aimed at finding out where your brand is at by gathering subjective and objective data, analysing emotions, and helping you make the right decisions. You can’t buy brand loyalty, but you can track brand data, create consistency and experiences and improve brand performance.
Want to learn more about our approach? Then please contact your brand research company!